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Simple Truth brand foods were recently announced by Kroger as their natural and organic product line. Simple Truth products will not include 101 artificial ingredients and preservatives. Unfortunately, they have not committed to the elimination of genetically modified (GMO) foods.

Simple Truth brand foods from Kroger will not include the following ingredients as shouldn’t any food for human consumption. The concept of avoidance of chemicals in your diet is a simple one, a simple truth.

The main tenent I have believed in since 1975 is that if man has created or altered a product…the body will not understand it and will have a negative response to it. That response will probably not be immediate, but what would be the long term effects of ingestion of these chemicals throughout your lifetime?

There are no studies that can answer that question. It either makes sense to you to avoid these chemicals or it doesn’t.

The Simple Truth brand is a great start for a mainstream grocery company.

Where is their objection to genetically modified (GMO) foods? I guess baby steps are better than none at all.

Simple Truth Brand Unacceptable Ingredients

Acesulfame-K (acesulfame potassium)

Acetylated ester of mono- and diglycerides

Artificial colors

Artificial flavors




Autolyzed Yeast Extract


Bentonite (acceptable in supplements)

Benzoates in food

Benzoyl alcohol

Benzoyl peroxide

BHA (butylated hydroxyanisole)

BHT (butylated hydroxytoluene)


Bleached flour

Bromated flour

Brominated vegetable oil (BVO)

Calcium bromated

Calcium cassharin

Calcium disodium EDTA

Calcium peroxide

Calcium propionate

Calcium sorbate

Calcium stearoyl-2-lactylate


Carmine (see cochineal)

Certified colors

Cochineal (carmine)-colony (bug)


Cystine (I-cysteine), as an additive for bread products

DATEM (Diacetyl tartaric and fatty acid esters of mono and diglycerides)

Diglycerides- okay in supplements


Dioctyl sodium sulfosuccinate (DSS)

Disodium calcium EDTA

Disodium dihydrogen EDTA

Disodium guanylate (GMP)

Disodium sullinate

Dl alpha tocopherol (Vitamin E acetate)

EDTA-ethylenedia mine-tetra acetic acid-chelating preservative

Erythorbic acid

Ester gums

Ethanol, ethyl alcohol

Ethyl vanillin

Ethylene oxide


FD&C colors

Glycerol ester of wood rosin

Hexa-, hepta- and octa-esters of sucrose

High Fructose Corn Syrup

Hydrogenated/partially hydrogenated fats & oils

Hydroxpropyl guar gum

Irradiated foods

Methylene chloride

Methyl silicon

Modified food starch-(acceptable if not chemically modified)


Monosodium glutamate (MSG)





Partially hydrogenated oil


Potassium benzoate

Potassium bisulfate

Potassium bromate

Potassium hydroxide

Potassium metabisulfite

Potassium nitrate or nitrite

Potassium sorbate ( acceptable in supplements only)

Propionates (calcium and sodium)

Propyl gallate

Propylene oxide




Sodium aluminum phosphate

Sodium aluminum sulfate

Sodium benzoate

Sodium bisulfate

Sodium diacetate

Sodium ferrocycanide

Sodium glutamate

Sodium Metabisulfite

Sodium nitrate/nitrite

Sodium propionate

Sodium sterol lactylate

Sodium steroyl-2-lactylate

Sodium sulfite

Solvent extracted oils, as standalone

single-ingredient oils (except grapeseed oil)

Sorbic acid



Sucrose polyester (Olestra, Olean)

Sulfites (Sulfur dioxide)


TBHQ (tertiary butylhydroquinone)

Tetrasodium EDTA

Trans fatty acids


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